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Saumya’s first pregnancy was a difficult journey — one that opened her eyes to how easily routine medications and everyday chemicals can influence fetal health. After her second delivery, a tired moment and her five-year-old’s encouragement moved her from research to action.

In her search for truly safe products, Saumya realised that most “natural” baby care, both national and international, still relied on chemical bases like SLS and CAPB. Determined to find a real alternative, she turned to pre-chemical ingredients — and discovered Reetha, an Indian herb which is pH-balanced, hypoallergenic, naturally antimicrobial cleanser perfect for baby skin. That’s how through Indimums, she is attempting to redefine Baby Care with the World’s First Reetha-Based, Science-Backed baby cleanser products.

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