Tinsel Jewels is a refined jewellery house crafted for discerning individuals across ages and genders who value enduring elegance and thoughtful design. Founded by two young visionary women, Tanya Khanna and Dhairya Luthra, the brand has charted an inspiring journey in under three years, evolving from an intimate home atelier into a distinguished retail destination rooted in craftsmanship, creativity, and aesthetic integrity.
Today, Tinsel Jewels extends its presence beyond Delhi NCR, resonating with jewellery connoisseurs across multiple cities in India, particularly across the northern region. The brand is celebrated for its distinctive creations, refined sensibility, and exceptional craftsmanship that seamlessly blend contemporary expression with timeless grace.
Measurable Growth and Impact Metrics
- Retail Expansion: From home atelier to 1 flagship retail presence, with multi city clientele reach
- Geographic Reach: Customers across 6+ Indian cities, primarily in North India
- Revenue Momentum: 5x growth since inception through direct retail and curated collections
- Customer Trust: 90%+ repeat clientele, reflecting brand loyalty and craftsmanship confidence
- Women Leadership: 100% women founded and women led enterprise
- Artisan Enablement: Collaboration with 30+ local artisans and karigars, supporting heritage skills
AIM Elevate 2025-2026 Awardees
ESG Commitment in Action
Environmental Responsibility
- Responsible sourcing practices with preference for ethical materials and minimal wastage
- Reduced plastic usage and environmentally conscious packaging choices
Social Impact
- Empowerment of women founders and women led operational teams
- Fair livelihood opportunities and long-term partnerships with artisan communities
Governance Practices
- Transparent sourcing philosophy and ethical vendor relationships
- Focus on long term brand integrity and responsible business conduct
UN Sustainable Development Goals Alignment
The journey of Tinsel Jewels aligns meaningfully with key United Nations Sustainable Development Goals:
- SDG 5 Gender Equality through women leadership and entrepreneurship
- SDG 8 Decent Work and Economic Growth through ethical artisan engagement
- SDG 12 Responsible Consumption and Production through conscious sourcing practices
- SDG 9 Industry Innovation and Infrastructure by blending modern design with heritage craftsmanship
Role of AIM Elevate Ventures
The growth journey of Tinsel Jewels has been meaningfully strengthened through its association with AIM Elevate Ventures, a platform committed to purpose driven and ESG aligned enterprise growth.
As shared by Tanya and Dhairya:
“AIM Elevate Ventures has been a meaningful and purposeful platform in the Tinsel Jewels journey. The depth of engagement, quality of connections, and relevance of the audience reflect a platform built with intention, impact, and purpose. We are highly grateful for the visibility, alignment, and thoughtful ecosystem it brings.”
Through strategic visibility, curated ecosystem access, and alignment with conscious leadership networks, AIM Elevate Ventures has supported Tinsel Jewels in amplifying its brand story while remaining anchored in values, craftsmanship, and sustainable growth.
Looking Ahead
Tinsel Jewels stands as a compelling example of how luxury, responsibility, and women led entrepreneurship can coexist, creating a brand admired not only for its beauty but respected for its purpose.
A journey shaped by elegance.
A future guided by intention.
